Perform. Adapt. Recover. Heal.
Sport in its essence is an exploration of self, and to trully explore you must be willing to break the mold made for you by others, seek your own limits, then blow them away! That perfect moment requires many things to come together at just the right time. However one of those factors that should never be missed is how you fit the tools of your chosen sport. How you fit will be with you through the good days and the bad, training and racing.
Triathletes who have to split their focus need to know what is the most important skill to maximize their training effect, and more importantly, their recovery each day. If you are doing an Ironman, nothing is more important than comfort so you can focus your energy on the road ahead.
Crossfit athletes, where you sometimes have eight minutes to get the job done, want every step and thrust to count. Better stability and faster recovery on the fly will shave valuable seconds.
Just because we are not professional athletes with multi-million dollar budgets behind our efforts, does not mean we do not work as hard, suffer, sweat and deserve world class products and support.
Our business is built on a simple mantra... Perform. Adapt. Recover. Heal!
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